General Information
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can personally identify you. Detailed information on the topic of data protection can be found in our privacy policy listed below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice on the Responsible Party” in this privacy policy.
How do we collect your data?
Your data is collected on the one hand by you providing it to us. This can be, for example, data that you enter into a contact form.
Other data is automatically collected by our IT systems when you visit the website, either automatically or after your consent. This mainly includes technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to obtain information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to file a complaint with the competent supervisory authority.
For this purpose and for any other questions about data protection, you can contact us at any time.
Analysis Tools and Third-Party Tools
When you visit this website, your browsing behavior can be statistically analyzed. This mainly happens using so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.
We host the content of our website with the following providers:
Mittwald
The provider is Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp (hereinafter “Mittwald”).
You can find details in Mittwald’s privacy policy: https://www.mittwald.de/datenschutz.
The use of Mittwald is based on Article 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation possible of our website. If consent has been requested, processing is based exclusively on Article 6(1)(a) GDPR and § 25(1) TTDSG, to the extent that the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data protection law that ensures that they process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Leadpages
To create websites, subpages, and landing pages, we use Leadpages. The provider is the American company Leadpages Inc., Suite 475 – 212 Third Ave North, Minneapolis, MN 55401, USA (hereinafter “Leadpages”). When you visit and use these pages, data is transferred to and processed by Leadpages. We have no knowledge of the type and scope of processing by Leadpages.
Data Processing Agreement
We have concluded a data processing agreement (DPA) with Leadpages in accordance with Article 28 GDPR. The legal basis for this processing is Article 6(1)(f) GDPR. Further information can be found in the Leadpages privacy policy at https://www.leadpages.com/privacy and in the Leadpages Terms and Conditions and Leadpages and Data Protection documents.
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy.
When you use this website, various personal data are collected.
Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the internet (e.g., communication via email) can have security gaps. Complete protection of data from access by third parties is not possible.
Storage Duration
Unless a more specific storage period has been mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing ceases. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these grounds no longer apply.
General Information on the Legal Basis of Data Processing on This Website
If you have consented to data processing, we process your personal data based on Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data according to Art. 9(1) GDPR are processed. In the case of express consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing is additionally based on § 25(1) TTDSG. Consent can be revoked at any time. If your data are necessary for contract fulfillment or pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for the fulfillment of a legal obligation based on Art. 6(1)(c) GDPR. Data processing can also be based on our legitimate interest under Art. 6(1)(f) GDPR. The relevant legal basis in each case is provided in the following paragraphs of this privacy policy.
Notice on Data Transfer to Third Countries That Are Not Secure in Terms of Data Protection and Transfer to US Companies That Are Not DPF-Certified
We use tools from companies based in countries that are not safe under data protection law and US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data can be transferred to and processed in these countries. We point out that in countries that are not secure under data protection law, there is no level of data protection comparable to that of the EU.
We point out that the USA is generally considered a safe third country with a level of data protection comparable to that of the EU. Data transfer to the USA is permissible if the recipient has a certification under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including data recipients, can be found in this privacy policy.
Recipients of Personal Data
In the course of our business activities, we work with various external parties. It is sometimes necessary to transfer personal data to these external parties. We only share personal data with external parties if it is necessary for contract fulfillment, if we are legally obliged to do so (e.g., data transfer to tax authorities), if we have a legitimate interest in the transfer under Art. 6(1)(f) GDPR, or if another legal basis permits data sharing. When using processors, we only transfer personal data of our customers based on a valid contract for data processing. In the case of joint processing, a joint processing agreement is concluded.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your explicit consent. You can revoke consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS FOR THE PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION UNDER ART. 21(2) GDPR).
Right to Lodge a Complaint with a Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done as far as it is technically feasible.
Information, Correction, and Deletion
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipients, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. For this purpose and for further questions on the subject of personal data, you can contact us at any time.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time. The right to restrict processing exists in the following cases:
If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted Payment Transactions on This Website
If there is an obligation to provide us with your payment data (e.g., account number for direct debit authorization) after the conclusion of a fee-based contract, these data will be required for payment processing.
Payment transactions via common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line.
In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Objection to Advertising Emails
The use of contact data published within the framework of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve
Our websites use so-called “cookies”. Cookies are small packets of data and do not cause any damage to your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions requested by you (e.g., for the shopping cart function), or to optimize the website (e.g., cookies for measuring web audience) are stored based on Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and similar tracking technologies has been requested, the processing is based exclusively on this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); the consent can be revoked at any time.
You can configure your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
You can find out which cookies and services are used on this website from this privacy policy.
Consent with Usercentrics
This website uses the consent technology of Usercentrics to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in a data protection-compliant manner. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website:
https://usercentrics.com/de/ (hereinafter “Usercentrics”).
When you enter our website, the following personal data is transmitted to Usercentrics:
Your consent(s) or the revocation of your consent(s)
Your IP address
Information about your browser
Information about your device
Time of your visit to the website
Geolocation
Furthermore, Usercentrics stores a cookie in your browser to assign the granted consents or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected.
The use of Usercentrics is intended to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Data processing agreement
We have concluded a contract for order processing (AVV) for the use of the service mentioned above. This is a data protectionally required contract which ensures that this processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Consent with Cookiebot
Our website uses the consent technology of Cookiebot to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in a data protection-compliant manner. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter “Cookiebot”).
When you enter our website, a connection to the servers of Cookiebot is established in order to obtain your consents and other declarations regarding cookie usage. Cookiebot then stores a cookie in your browser to assign the granted consents or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Cookiebot cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected.
The use of Cookiebot is intended to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Data processing agreement
We have concluded a contract for order processing (AVV) for the use of the service mentioned above. This is a data protectionally required contract which ensures that this processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
These data will not be merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this purpose, the server log files must be collected.
Contact Form
If you submit inquiries to us via the contact form, the information you provide in the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and for follow-up questions. We will not disclose this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Inquiry via Email, Telephone, or Fax
If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if requested; consent can be revoked at any time.
The data you send us via contact inquiries will remain with us until you request us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.
Google Web Fonts
Our website uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google) for the uniform representation of fonts. When a page is called up, your browser loads the required web fonts into its cache to display texts and fonts correctly.
For this purpose, the browser you are using must establish a connection to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers and represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used from your computer.
Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield,” which ensures compliance with the level of data protection applicable in the EU.
Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/
Font Awesome
Our website uses web fonts or icons provided by Fonticons, Inc. for the uniform representation of fonts and icons. When a page is called up, your browser loads the required web fonts or icons into its cache to display texts, fonts, and icons correctly.
For this purpose, the browser you are using must establish a connection to Fonticons, Inc.’s servers. This enables Fonticons, Inc. to know that our website has been accessed via your IP address. The use of Font Awesome is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
If your browser does not support Font Awesome, a standard font will be used from your computer. Further information about Font Awesome can be found at https://fontawesome.com/help and in Fonticons, Inc.’s privacy policy: https://fontawesome.com/privacy.
Google Forms
We have integrated Google Forms on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter Google).
Google Forms allows us to create online forms to systematically capture messages, inquiries, and other input from our website visitors. All inputs made by you are processed on Google’s servers. Google Forms stores a cookie in your browser that contains a unique ID (NID cookie). This cookie stores various information such as your language settings.
The use of Google Forms is based on our legitimate interest in obtaining your request in the most user-friendly manner possible (Art. 6 para. 1 lit. f GDPR). If appropriate consent is requested, processing will be based solely on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, to the extent that consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of TTDSG. Consent can be revoked at any time.
The data entered by you in the form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after processing your request is completed). Mandatory legal provisions – especially retention periods – remain unaffected.
For further information, please refer to Google’s privacy policy at https://policies.google.com/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA aimed at ensuring compliance with European data protection standards for data processing in the USA. Each company certified under the DPF is committed to complying with these data protection standards. For further information, please contact the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant- detail?contact=true&id=a2zt000000001L5AAI&status=Active.
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
You can find an overview of Facebook social media elements here: [Facebook Plugins](https://developers.facebook.com/docs/plugins/?locale=de_DE).
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or its use by Facebook. For more information, please see Facebook’s privacy policy at:
[Facebook Privacy Policy](https://www.facebook.com/privacy/explanation).
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
To the extent that personal data is collected and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. The processing by Facebook following the transfer is not part of the joint responsibility. The obligations jointly incumbent upon us have been documented in an agreement on joint processing. The wording of the agreement can be found at:
[Controller Addendum](https://www.facebook.com/legal/controller_addendum). According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obligated to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
[EU Data Transfer Addendum](https://www.facebook.com/legal/EU_data_transfer_addendum), [Facebook Help](https://de-de.facebook.com/help/566994660333381), and [Facebook Policy](https://www.facebook.com/policy.php).
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA aimed at ensuring compliance with European data protection standards for data processing in the USA. Each company certified under the DPF is committed to complying with these data protection standards. For further information, please contact the provider via the following link: [Data Privacy Framework](https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active).
Functions of the Instagram service are integrated into this website. These functions are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or its use by Instagram.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
To the extent that personal data is collected and forwarded to Facebook or Instagram using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook or Instagram. The processing by Facebook or Instagram following the transfer is not part of the joint responsibility. The obligations jointly incumbent upon us have been documented in an agreement on joint processing. The wording of the agreement can be found at: [Controller Addendum](https://www.facebook.com/legal/controller_addendum). According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. Data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obligated to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: [EU Data Transfer Addendum](https://www.facebook.com/legal/EU_data_transfer_addendum), [Instagram Privacy Policy](https://privacycenter.instagram.com/policy/), and [Facebook Help](https://de-de.facebook.com/help/566994660333381).
For more information, please see the Instagram Privacy Policy: [Instagram Privacy Policy](https://privacycenter.instagram.com/policy/).
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA aimed at ensuring compliance with European data protection standards for data processing in the USA. Each company certified under the DPF is committed to complying with these data protection standards. For further information, please contact the provider via the following link: [Data Privacy Framework](https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active).
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or conduct independent analyses. It is used solely for managing and deploying the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on their website. If consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of TTDSG. Consent can be revoked at any time.
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of visit, operating systems used, and the user’s origin. This data is aggregated into a user ID and assigned to the respective device of the website visitor.
Furthermore, with Google Analytics, we can record your mouse movements, scroll movements, and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the data collected and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: [Google Analytics Controller Terms](https://privacy.google.com/businesses/controllerterms/mccs/).
IP Anonymization
Google Analytics IP anonymization is activated. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout?hl=en).
For more information on how Google Analytics handles user data, please see Google’s privacy policy: [Google Analytics Privacy Policy](https://support.google.com/analytics/answer/6004245?hl=en).
Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history, and demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.
Data Processing
We have concluded a contract for order processing with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics E-Commerce Measurement
This website uses the “E-Commerce Measurement” function of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product are collected. This data can be aggregated by Google under a transaction ID assigned to the respective user or device.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively evaluate this data by analyzing, for example, which search terms led to the display of our advertisements and how many clicks resulted in corresponding advertisements.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Google Ads Remarketing
This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign individuals who interact with our online offering to certain target groups in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising at the following link: [Google Ads Personalization Settings](https://www.google.com/settings/ads/onweb/).
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information and the privacy policy can be found in Google’s privacy policy at: [Google Ads Privacy Policy](https://policies.google.com/technologies/ads?hl=en).
Audience Targeting with Customer Matching
To create target groups, we use, among other things, customer matching from Google Ads Remarketing. Here, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website are clicked on frequently and which products are viewed or purchased particularly often. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that personally identifies the user. Google itself uses cookies or similar recognition technologies for identification purposes.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
More information about Google Conversion Tracking can be found in Google’s privacy policy: [Google Conversion Tracking Privacy Policy](https://policies.google.com/privacy?hl=en).
Meta Pixel (formerly Facebook Pixel)
This website uses the Facebook/Meta pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
This allows the behavior of website visitors to be tracked after they have been redirected to the website of the provider by clicking on a Facebook ad. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes, and future advertising measures can be optimized.
The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
We use the extended matching function within the Meta Pixel.
Extended matching allows us to transmit various types of data (e.g., place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and prospects, which we collect through our website, to Meta (Facebook). Through this activation, we can tailor our advertising campaigns on Facebook even more precisely to individuals interested in our offers. Additionally, extended matching improves the attribution of website conversions and extends custom audiences.
To the extent that personal data is collected on our website and transmitted to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). However, our joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing by Facebook after transmission is not part of the joint responsibility. The obligations that we share have been documented in an agreement on joint processing. You can find the wording of the agreement at: [Facebook Controller Addendum](https://www.facebook.com/legal/controller_addendum). According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Rights of data subjects (e.g., requests for information) regarding the data processed by Facebook can be asserted directly against Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [EU Data Transfer Addendum](https://www.facebook.com/legal/EU_data_transfer_addendum) and [Facebook Help](https://www.facebook.com/help/566994660333381).
Further information on the protection of your privacy can be found in Facebook’s privacy policy: [Facebook Privacy Policy](https://www.facebook.com/about/privacy/).
You can also deactivate the remarketing function “Custom Audiences” in the ad settings section at [Facebook Ad Settings](https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen). You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: [Your Online Choices](http://www.youronlinechoices.com/de/praferenzmanagement/).
Facebook Conversion API:
We’ve integrated the Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
The Facebook Conversion API allows us to track the interactions of website visitors with our website and transmit them to Facebook to improve advertising performance on Facebook.
For this purpose, the time of the visit, the visited web page, your IP address and your user agent, as well as possibly other specific data (such as purchased products, value of the shopping cart, and currency), are recorded. A complete overview of the data that can be collected can be found here: [Facebook Conversion API Parameters](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters).
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
To the extent that personal data is collected on our website using the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). However, our joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing by Facebook after transmission is not part of the joint responsibility. The obligations that we share have been documented in an agreement on joint processing. You can find the wording of the agreement at: [Facebook Controller Addendum](https://www.facebook.com/legal/controller_addendum). According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Rights of data subjects (e.g., requests for information) regarding the data processed by Facebook can be asserted directly against Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [EU Data Transfer Addendum](https://www.facebook.com/legal/EU_data_transfer_addendum) and [Facebook Help](https://www.facebook.com/help/566994660333381).
Further information on the protection of your privacy can be found in Facebook’s privacy policy: [Facebook Privacy Policy](https://www.facebook.com/about/privacy/).
We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Facebook Custom Audiences:
We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, take advantage of our free or paid offers, transmit data to us, or interact with the Facebook content of our company, we collect your personal data. If you give us consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which can then display appropriate advertising to you. Furthermore, target groups can be defined with your data (Lookalike Audiences).
Facebook processes this data as our order processor. Details can be found in Facebook’s terms of use: [Facebook Custom Audiences Terms](https://www.facebook.com/legal/terms/customaudience).
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [Facebook Custom Audiences Terms](https://www.facebook.com/legal/terms/customaudience) and [Facebook Data Processing Terms](https://www.facebook.com/legal/terms/dataprocessing).
Newsletter Data:
If you wish to subscribe to the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. For the processing of newsletters, we use newsletter service providers, which are described below.
ActiveCampaign:
This website uses ActiveCampaign for sending newsletters. The provider is ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA.
ActiveCampaign is a service that enables the organization and analysis of newsletter dispatch, among other things. The data you enter for the purpose of receiving the newsletter will be stored on ActiveCampaign’s servers in the USA.
Data Analysis by ActiveCampaign:
With the help of ActiveCampaign, we can analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links may have been clicked. This allows us to determine, among other things, which links are clicked on particularly often.
Furthermore, we can recognize whether certain predefined actions have been taken after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.
ActiveCampaign also enables us to divide newsletter recipients into different categories (“clustering”). In this way, the newsletter recipients can be divided, for example, by age, gender, or place of residence. This allows the newsletters to be better tailored to the respective target groups. If you do not want any analysis by ActiveCampaign, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
For detailed information on the functions of ActiveCampaign, please refer to the following link: [ActiveCampaign Email Marketing](https://www.activecampaign.com/email-marketing).
You can find ActiveCampaign’s privacy policy here: [ActiveCampaign Privacy Policy](https://www.activecampaign.com/privacy-policy).
Legal Basis:
The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [ActiveCampaign NewsCC](https://www.activecampaign.com/legal/newscc) and [ActiveCampaign GDPR Updates](https://www.activecampaign.com/de/legal/gdpr-updates/privacy-shield).
Storage Duration:
The data you provide for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data that has been stored for other purposes remains unaffected.
After you have been removed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if necessary, to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.
We have a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: [ActiveCampaign EU-US Data Privacy Framework Certification](https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnH6AAK&status=Active).
Order Processing:
We have concluded a contract for order processing (AVV) for the use of the service mentioned above. This is a contract required by data protection law, which ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Vimeo:
This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo video, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you allow Vimeo to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.
Vimeo uses cookies or similar recognition technologies (e.g., device fingerprinting) to recognize website visitors.
The use of Vimeo is in the interest of presenting our online offerings in an appealing manner. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of TTDSG. Consent is revocable at any time.
Data transfer to the USA is based on the standard contractual clauses of the European Commission and, according to Vimeo, on “legitimate business interests.” Details can be found here: [Vimeo Privacy Policy](https://vimeo.com/privacy).
For more information on how Vimeo handles user data, please see Vimeo’s privacy policy at: [Vimeo Privacy Policy](https://vimeo.com/privacy).
Google Fonts:
This site uses so-called Google Fonts for the uniform display of fonts, provided by Google. When you visit a page, your browser loads the required fonts into its cache to display text and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. Google thus becomes aware that our website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of TTDSG. Consent is revocable at any time.
If your browser does not support Google Fonts, a standard font will be used by your computer.
For more information about Google Fonts, please visit: [Google Fonts FAQ](https://developers.google.com/fonts/faq) and view Google’s privacy policy at: [Google Privacy Policy](https://policies.google.com/privacy?hl=en).
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA aimed at ensuring compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: [Google’s EU-US Data Privacy Framework Certification](https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active).
We collect, process, and use personal customer and contract data to establish, design, and modify our contractual relationships. We only collect, process, and use usage data concerning the use of this website (usage data) to the extent necessary to enable the user to use the service or for billing purposes. The legal basis for this is Art. 6 para. 1 lit. b GDPR.
The customer data collected will be deleted after the order has been completed or the business relationship has ended and after any statutory retention periods have expired. Statutory retention periods remain unaffected.
Data Transfer in the Case of Contractual Agreements for Online Shops, Retailers, and Shipping of Goods
When you order goods from us, we pass on your personal data to the transport company commissioned with the delivery and to the payment service provider entrusted with the payment processing. Only data necessary for the respective service provider to fulfill its task will be disclosed. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent pursuant to Art. 6 para. 1 lit. a GDPR, we will provide your email address to the transport company responsible for delivery so that they can inform you by email about the shipping status of your order; you can revoke your consent at any time.
Data Transfer in the Case of Contractual Agreements for Services and Digital Content
We only transmit personal data to third parties if this is necessary within the scope of contract processing, for example to the credit institution entrusted with payment processing.
Further data transfer will not take place or will only take place if you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
Credit Checks
When purchasing on account or using another payment method where we provide advance payment, we may carry out a credit check procedure (scoring). For this purpose, we transmit your entered data (e.g., name, address, age, or bank details) to a credit agency. Based on this data, the probability of a payment default is determined. In the case of an excessively high risk of payment default, we may refuse the relevant payment method.
The credit check is carried out on the basis of contract fulfillment (Art. 6 para. 1 lit. b GDPR) and for the avoidance of payment defaults (legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR). If consent has been obtained, the credit check is carried out on the basis of this consent (Art. 6 para. 1 lit. a GDPR); the consent can be revoked at any time.
Payment Services
We integrate third-party payment services on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. For these transactions, the respective contractual and data protection provisions of the respective providers apply. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment process (Art. 6 para. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consent can be revoked at any time for the future.
We use the following payment services/payment service providers within the scope of this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [PayPal Privacy Policy](https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full).
For more details, please refer to PayPal’s privacy policy: [PayPal Privacy Policy](https://www.paypal.com/de/webapps/mpp/ua/privacy-full).
**Stripe:**
The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [Stripe Privacy Policy](https://stripe.com/de/privacy) and [Stripe GDPR Guide](https://stripe.com/de/guides/general-data-protection-regulation).
You can read more about this in Stripe’s privacy policy at the following link: [Stripe Privacy Policy](https://stripe.com/de/privacy).
**Mastercard:**
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).
Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here: [Mastercard Privacy Policy](https://www.mastercard.de/de-de/datenschutz.html) and [Mastercard BCRs](https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf).
**VISA:**
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).
The United Kingdom is considered a data protection safe third country, meaning that it has a level of data protection equivalent to that in the European Union.
VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [VISA Global Data Privacy Notice](https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html).
For more information, refer to VISA’s privacy policy: [VISA Privacy Center](https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html).
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